Sports journalist who was the first to make the writer a part of the product.

• A. The Four Horsemen
• B. Grantland Rice
• C. Steve Howe
• D. Arnold Palmer

Answer: (B)

The idea here is how a journalist can become an integral part of the sports story through distinctive voice and branding. Grantland Rice did this first by turning game reports into memorable storytelling, using a literary, quotable style and giving teams and players catchy, enduring nicknames. His work didn’t just report what happened; it shaped how fans remember it. A famous example is when he dubbed Notre Dame’s backfield the “Four Horsemen,” a phrase that bonded the writer, the team, and the audience in a single, recognizable image. That move shows how a writer’s presence and style can become part of the product itself, making the journalist a key element fans seek out. The other names are famous athletes rather than journalists, so they don’t fit the idea of the person who first made the writer part of the product.