Which 1984 ruling reshaped how college football's television rights are negotiated?

• A. Flood v. Kuhn (1972)
• B. Grove City College v. Bell (1984)
• C. NCAA v. Board of Regents (1984)
• D. Cohen v Brown University (1995)

Answer: (C)

The key idea is how antitrust law shaped how sports rights are sold. In this 1984 Supreme Court decision, the NCAA’s plan to centrally package and limit national television rights for college football was ruled an unlawful restraint of trade under the Sherman Antitrust Act. By striking down that centralized control, the Court allowed schools and conferences to negotiate their own TV deals. This market-driven approach dramatically expanded televised games, boosted revenues, and changed how rights are negotiated—moving from a single national package to a proliferation of conference- and school-based agreements. The other cases involve different legal issues (baseball antitrust, Title IX funding, gender equity in athletics) and do not explain this shift in college football TV rights.